Getting Your Home in Top Selling Condition

Getting Your Home in Top Selling Condition

Curb Appeal
• Drive up to your home and look at it from afar. Look at it through the eyes of buyers.
• Check the shingles – repair or replace damaged shingles.
• Clean and repair the gutters.
• Clean and repair the HVAC units.
• Repair broken windows and shutters. Replace torn screens. Make sure frames and seams have solid caulking.
• Repair or replace door knobs, doorbell and light fixtures if necessary.
• Remove all toys, equipment and litter.
• Remove cobwebs and nests.
• Remove mildew, moss and stains from the side of your home – use bleach. Remove stains from the walkways and driveway – use concrete cleanser and/or kitty litter.
• Repair and clean patio furniture and deck area. Remove anything that can’t be repaired.
• Make sure the spa and pool sparkle.
• Go around and touch up the exterior of your home with putty and paint.
• Clean or paint the front door and mailbox.
• Hose off the exterior of your home, especially around entrances. Use siding cleanser.
• Wash the windows.
• Wash your garbage can and put it in a place where it’s not the first thing potential buyers see when they drive up.
• Stack the woodpile neatly.
• Mow the lawn.
• Trim the trees and shrubs.
• Weed the gardens.
• Add colorful plants or foliage to fill in bare spots.
• Edge the gardens and walkways.
• Sweep the walkways and driveway.
• Replace doormats that are worn and torn.
• Shine brass hardware on the doors and light fixtures. Polish stained wood doors and trim.
• Drive up to your home again and look at it from the eyes of a potential buyer. Walk into your home as a potential buyer. Determine what kind of impression the walkways and entrances now make.

Overall Interior
• Walk through your home. Store, give away, throw, or donate anything that you won’t need until after the move; e.g. furniture, knick-knacks, clothing, toys, equipment, appliances, worn rugs, papers, books, cosmetics, jewelry, games, CDs, etc.
• Walk through your home again, this time with some tools. Fix loose door knobs, cracked molding, leaky faucets. Remove cob webs.
• Replace worn or broken door knobs, cabinet fixtures, light fixtures, light switches, outlet plates, faucets and vent covers.
• Clean the fireplace.
• Clean the vents.
• Clean and organize your closets. Add extra space by storing or giving away items.
• Add a fresh coat of paint in light, neutral colors.
• Shampoo the carpet. Replace if necessary. Clean and wax the floors.
• Vacuum the window blinds, shades and drapes. Wash or dry clean curtains. Wash all the windows, frames and sills.
• Add dishes of potpourri.
• Remove all valuables, such as jewelry, artwork, knick-knacks, medications, cash, coin collections and so on.
• Open all the window shades to create a spacious and bright look.
• Put pet supplies and dishes in a place where they are not the first thing potential buyers see or smell when they walk into a room.
Living Room and Family Room
• Make these rooms spacious and inviting.
• Discard or repair chipped furniture. Replace worn rugs and pillows.
• Remove magazines, games, toys and so on.
• Make sure the entertainment center sparkles.
• Vacuum upholstery, drapes, pillows, etc.
Dining Room
• Clean out your china cabinet. Polish any visible silver.
• Put a lovely centerpiece on the table – treat yourself to fresh flowers. Set the table for a formal dinner to help potential buyers imagine entertaining there.
Bedrooms
• Arrange furniture to create a spacious look.
• Remove games, toys, magazines, cosmetics, jewelry – especially on the nightstands.
• Replace bedspreads, quilts and pillow shams if they are worn or faded.
Bathrooms
• Remove rust and mildew stains.
• Wash or replace shower curtains.
• Make sure everything sparkles – including grout.
• Replace worn rugs and towels.
Kitchen
• Make sure all appliances work.
• Throw or eat the foods that you’ve been storing for so long.
• Clean the inside of the refrigerator, stove and cabinets. Make sure everything is organized to create a spacious look.
• If your stove has electric burners, purchase new drip pans for each burner. Wash removable knobs in your dishwasher.
• Polish the cabinets with furniture oil.
• Make sure appliances, countertops and the sink sparkle. Install new faucets if necessary.
Attic, Basement and Garage
• Get rid of unnecessary items. Store or pack items you won’t need until after the move.
• Organize everything to create more floor space and make inspections easy. Put things on shelves or in matching boxes.
• Provide bright lighting.
• Clean all equipment and vents. Replace filters. Fix any insulation that might be showing.
• Take care of stale or musty odors. Open the windows, dust and wash the walls and floors, purchase room deodorizers.
When It’s Time to Show
• Make sure your property folder is out in the open. It should contain utility bills, an MLS profile, your Seller’s Disclosure, extra property flyers and extra business cards.
• Do a quick clean and vacuum. Air out your house. Dispose all trash.
• Put pets outside if it’s safe to do so.
• Turn on a radio with peaceful music.

Eight Steps to Selling Your Home

Eight steps to selling your home

Define your needs.
Write down all the reasons for selling your home. Ask yourself, “Why do I want to sell and what do I expect to accomplish with the sale?” For example, a growing family may prompt your need for a larger home, or a job opportunity in another city may necessitate a move. For your goals, write down if you’d like to sell your house within a certain time frame or make a particular profit margin. Work with your real estate agent to map out the best path to achieve your objectives and set a realistic time frame for the sale.
Name your price.
Your next objective should be to determine the best possible selling price for your house. Setting a fair asking price from the outset will generate the most activity from other real estate agents and buyers. You will need to take into account the condition of your home, what comparable homes in your neighborhood are selling for, and state of the overall market in your area. It’s often difficult to remain unbiased when putting a price on your home, so your real estate agent’s expertise is invaluable at this step. Your agent will know what comparable homes are selling for in your neighborhood and the average time those homes are sitting on the market. If you want a truly objective opinion about the price of your home, you could have an appraisal done. This typically costs a few hundred dollars. Remember: You’re always better off setting a fair market value price than setting your price too high. Studies show that homes priced higher than 3 percent of their market value take longer to sell. If your home sits on the market for too long, potential buyers may think there is something wrong with the property. Often, when this happens, the seller has to drop the price below market value to compete with newer, reasonably priced listings.
Prepare your home.
Most of us don’t keep our homes in “showroom” condition. We tend to overlook piles of boxes in the garage, broken porch lights, and doors or windows that stick. It’s time to break out of that owner’s mindset and get your house in tip-top shape. The condition of your home will affect how quickly it sells and the price the buyer is willing to offer. First impressions are the most important. Your real estate agent can help you take a fresh look at your home and suggest ways to stage it and make it more appealing to buyers. * A home with too much “personality” is harder to sell. Removing family photos, mementos and personalized décor will help buyers visualize the home as theirs. * Make minor repairs and replacements. Small defects, such as a leaky faucet, a torn screen or a worn doormat, can ruin the buyer’s first impression. * Clutter is a big no-no when showing your home to potential buyers. Make sure you have removed all knick-knacks from your shelves and cleared all your bathroom and kitchen counters to make every area seem as spacious as possible.
Get the word out.
Now that you’re ready to sell, your real estate agent will set up a marketing strategy specifically for your home. There are many ways to get the word out, including: * The Internet * Yard signs * Open houses * Media advertising * Agent-to-agent referrals * Direct mail marketing campaigns In addition to listing your home on the MLS, your agent will use a combination of these tactics to bring the most qualified buyers to your home. Your agent should structure the marketing plan so that the first three to six weeks are the busiest.
Receive an offer.
When you receive a written offer from a potential buyer, your real estate agent will first find out whether or not the individual is prequalified or preapproved to buy your home. If so, then you and your agent will review the proposed contract, taking care to understand what is required of both parties to execute the transaction. The contract, though not limited to this list, should include the following: * Legal description of the property * Offer price * Down payment * Financing arrangements * List of fees and who will pay them * Deposit amount * Inspection rights and possible repair allowances * Method of conveying the title and who will handle the closing * Appliances and furnishings that will stay with the home * Settlement date * Contingencies At this point, you have three options: accept the contract as is, accept it with changes (a counteroffer), or reject it. Remember: Once both parties have signed a written offer, the document becomes legally binding. If you have any questions or concerns, be certain to address them with your real estate agent right away.
Negotiate to sell.
Most offers to purchase your home will require some negotiating to come to a win-win agreement. Your real estate agent is well versed on the intricacies of the contracts used in your area and will protect your best interest throughout the bargaining. Your agent also knows what each contract clause means, what you will net from the sale and what areas are easiest to negotiate. Some negotiable items: * Price * Financing * Closing costs * Repairs * Appliances and fixtures * Landscaping * Painting * Move-in date Once both parties have agreed on the terms of the sale, your agent will prepare a contract.
Prepare to close.
Once you accept an offer to sell your house, you will need to make a list of all the things you and your buyer must do before closing. The property may need to be formally appraised, surveyed, inspected or repaired. Your real estate agent can spearhead the effort and serve as your advocate when dealing with the buyer’s agent and service providers. Depending on the written contract, you may pay for all, some or none of these items. If each procedure returns acceptable results as defined by the contract, then the sale may continue. If there are problems with the home, the terms set forth in the contract will dictate your next step. You or the buyer may decide to walk away, open a new round of negotiations or proceed to closing. Important reminder: A few days before the closing, you will want to contact the entity that is closing the transaction and make sure the necessary documents will be ready to sign on the appropriate date. Also, begin to make arrangements for your upcoming move if you have not done so.
Close the deal.
“Closing” refers to the meeting where ownership of the property is legally transferred to the buyer. Your agent will be present during the closing to guide you through the process and make sure everything goes as planned. By being present during the closing, he or she can mediate any last-minute issues that may arise. In some states, an attorney is required and you may wish to have one present. After the closing, you should make a “to do” list for turning the property over to the new owners. Here is a checklist to get you started. * Cancel electricity, gas, lawn care, cable and other routine services. * If the new owner is retaining any of the services, change the name on the account. * Gather owner’s manuals and warranties for all conveying appliances.

Effects of Over-Pricing on Selling time and Price

Effect of Over-Pricing on Selling Time & Price

70% of interested buyers will first learn about your home for sale in the first 30 days.

If the price is too high, those buyers will not get past the initial glance at it on MLS; they will not waste time visiting/touring your home.

It’s best to price it at fair market value to get the most interest & traffic.

If pricing it at fair market value brings multiple interested parties & offers, you can always go up from there.

Differences between a Normal Listing agent and an Aggressive Marketing Agent

Difference between a Normal Listing Agent and an Aggressive Marketing Agent
The Normal Listing Agent Method (The FIVE – 5 P’s):

Put Sign in the Yard

Put ad in the Newspaper

Put on MLS

Place an Ad Online

Prey it Sells

What I WILL do for you as an Aggressive MARKETING AGENT:

Staging and Pricing Strategies

For Sale Sign, Rider Signs, Open House Signs, and Directional Signs

Front-Yard Flyer Box and Distribution of Flyers in Entire Neighborhood(s)

Flyers in House/Home Book/Comment Cards/Virtual Tour CD-Rom

MLS (Multiple Listing Service)(with 15-30 pictures perfect pictures & full detailed descriptions)

Professional Virtual Tour placed on multiple websites

Web Listings

Open House Program – Public & Broker/Realtor (raises Agent Awareness)

Track Showings/Collect Feedback

Weekly Seller Updates

Property Caravans / Weekly & Monthly Office Virtual Tours

KWLS – Keller Williams Listing Service / KW Yellow Sheet

Send Announcements to all 14 Keller Williams offices in Houston

2,300+ Keller Williams Real Estate Agents will have your property in priority for the area.

All ~100 Agents out of Keller Williams Houston West Office will receive Professionally Designed Full Color

House Featured in “Marketing Vehicle” (Monthly Newsletter, Calendar, Magazines, etc)

2,500 pieces of Direct Mail to immediate community sent each month

Target Marketing – Featured Spotlight Showcase (Highlighted) Listings

Agent Marketing – Market to ALL Immediate Area Agents & Offices

Weekly Updates (phone call or email every Monday or sooner based on activity)

Selling Your Home

Selling your local Houston home

Downsizing, upsizing, looking for something new, or any reason in between, you’re considering selling a New York property and we’re ready to help you with 23 full-time Sales Executives, a full-service support staff, legal department, and in-house marketing department. WP Estate invests over $2 million each year marketing properties on New York only, targeting qualified buyers. That’s almost $5,000 per listing. No other company invests in New York like we do.

Choosing to sell your house is a big decision that brings with it a variety of challenges. From attracting buyers to negotiating contracts, it’s helpful to have a professional real estate agent on your side to help reduce stress and lead to the best possible outcome. Finding the right real estate agent can present a challenge in itself, however, with the high quantity of qualified Australian agents out there. To get started with selling your house, you’ll want to compare agents carefully to find an individual who will be most effective in helping you with your particular needs.